Elizabeth Arden Makeup. BEAUTIFUL COLOR bold liquid lipstick. Lip gloss that combines the coverage of a lipstick and the intensity of a gloss. Thanks to its applicator you only have to push the lever of the pen to release the necessary amount of product. It is long-lasting and contains micro pigments to provide intense color, film-forming polymers that maintain the shine of a lipstick and the luminosity of a gloss, glycerin and emollient ester that soften lips.